You should go and check out this sickkk little boutique Year Zero on Beak St, just off Carnaby St. I always walk past it 'cause it's right by my work, and their crazy window display always grabs my attention. I find the shop a little overwhelming - the thumping music, massive Lego bling chains everywhere, eccentrically dressed shop assistants, all coated in neon colour and squished into a tiny space... it's brilliant! Also it's menswear and womenswear, and is good enough for the likes of Pharrell Williams, Madonna, Christina Aguilera, and both David and Victoria Beckham (to name a few).
They also have a little fetish for corrupted cartoon characters - it's like Disney on... heroine. Everything in the store is handmade and customised, whether it be spray paint, Swarovski crystals or huge metal studs, and they have a special service where if you bring in a genuine designer handbag, they customise it with their trademark style.
I really like these mens t-shirts.
DEAD MICKEY ORIGINAL EARS PINK Price: £495, VINTAGE 70'S BOB MARLEY SWAROVSKY VEST Price: £195
Check out their website http://www.yearzerolondon.com/